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The #1 Thing All Physical Therapists Need to Know

by Brett Kestenbaum, PT, DPT

Being a physical therapist is incredible!

We have a wealth of knowledge and a skill set that is dynamic and flexible. We can help patients recover from a motor vehicle accident, or help develop performance athletes into world class olympians.

Although our career is awesome, physical therapists are also faced with a very specific hardship because of the climate of education and healthcare - growing student debt disproportionate to our earnings. That being said, there are a lot of opportunities for physical therapists because of the aforementioned knowledge and skill set which we have.

To take advantage of these opportunities, however we need to learn how to get the public to know about us both from an individuals standpoint, and as a professions. How do we do this?

You guessed it - MARKETING!

Lets face it.

Chiropractors, physicians, and, I hate to say it, personal trainers CRUSH us when it comes to the ability to market. Why is that you may ask? One thing is for sure - the education that we receive in school covers marketing for about 30 seconds.

We need to learn this crucial skill so that we can grow as a profession. If no one knows we are the most qualified in the world for enhancing performance, or treating pain, or rehabbing injury - then how are they going to end up in your office, and how are you going to make more money?

This video discusses the importance of learning how to market and why we as a profession need to embrace it.

If you want more specific videos like this, let me know in the comments!

 

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